Always Outside (the Box)

50 years ago, we sewed insulation into boxes when everyone else stuffed it in tubes. We slept in 0° F commercial meat lockers to test the first Gore-Tex fabric, added zippers under your arms, and designed gear specifically for women. Some people called us crazy (we were), but it takes radical ideas to make radical change. Fueled by a restless yearning for better gear and better days outside, our founders set out to break new ground by breaking the status quo.